We opened our weekend with values. First, the values of ancient cultures, then the values that make us who we are, then the values of PURPOSE Productions. As we told ancient stories, our stories, and PURPOSE stories, we observed what we are all carrying and what we are choosing to leave behind. Most importantly, we defined our unity. See, unity ain’t kum-ba-ya and we all agree. Unity, like love, is active and takes work. This work was our foundation and these values carried us through the weekend (particularly that one about flexibility after the wild travel tales of the week).
We found our way to values by telling our own stories. Through storytelling we define and sustain our legacy. As we dove into the PURPOSE-specific strategies and practices around marketing, we kept storytelling and legacy at the center. After all, PURPOSE Productions defines marketing as storytelling.