PURPOSE Productions engages in the collaborative practice of mothering creative visions. These visions are held together by strategies, resources, teams, and communities which PURPOSE can help to define, cultivate, refine, activate, and sustain. Like fingers intertwining to clasp hands, we see each element of this visioning and strategy work as deeply connected in a way that creates a strong foundation for visions, projects, and institutions to thrive. This also means the people within are thriving. The cornucopia of services that we define as Holdin’ It Together is, in essence, the work that sustains thriving visions and people.
In 2012, months before the naming and claiming of PURPOSE, Nia was in a dreaming dialogue with big sister Marjani Forté-Saunders who named that, “A producer is basically someone who makes (sh)it happen.” This prompted Nia’s vision for a production company. While PURPOSE’s work spans across the stages of a creation vision (seeding, naming, strategizing, activating, documenting, reflecting), setting visions into motion is foundational to our mission. This activation is embodied in our production and administrative support for events, performances, and other engagements.
PURPOSE Productions defines marketing as storytelling and documentation. We work to guide sojourners in sharing and amplifying the story of their vision which includes: who they are, who supports them, why they’ve chosen this work, how the work happens, what communities they’re engaged with, etc. This sharing also serves as an archive of the journey of that vision.