PURPOSE Productions was founded by A. Nia Austin-Edwards in 2013 as a means to support artists she loved and believed in. Named after the Swahili translation of her own name (Nia), PURPOSE Productions developed into a company that grounded itself in the principles of Kwanzaa, an African American holiday celebrating the fruits of ancestral, communal, and individual labor. Nia was not only named after the 5th principle of Kwanzaa, but also born on the 3rd day and grew up celebrating the holiday annually. This relationship made it only fitting that her company be grounded in these principles.
In that light, PURPOSE Productions offers project management and production support to artists and activists who unify (Umoja); who self-determine (Kujichagulia); who work collectively with a responsibility to their greater community (Ujima); who support cooperative economics amongst that community (Ujamaa); and who create purposefully and faithfully (Kuumba, Nia, Imani). Services vary widely, from marketing to fundraising to general administrative support, but are all centered around the goal of supporting a foundation that allows these artists/activists to create their greatest work.
While Kwanzaa focuses on the African-American community, PURPOSE Productions seeks to support and engage a world community joined by the common thread of humanity.